Dentsu is a global leader in communications, media, and digital marketing, with a strong footprint in India. With over a century of experience, Dentsu helps brands transform their business through data‑driven insights, creative storytelling, and cutting‑edge technology. The company’s Indian operations, headquartered in Mumbai and Pune, focus on delivering integrated campaigns that blend traditional media with advanced programmatic solutions, AI‑powered analytics, and innovative tech tools. Dentsu’s culture encourages curiosity, collaboration, and continuous learning, making it an ideal place for fresh talent to grow. The Dentsu Tech Hackathon 2026 is a unique, real‑world challenge designed to identify and nurture emerging technologists. Participants will work on a "Campaign Intelligence Workflow" problem, showcasing their ability to design, develop, and automate solutions that can be directly applied to Dentsu’s client‑facing platforms. Successful candidates will be offered a three‑month, in‑office internship where they will turn their prototype into a production‑ready tool, gaining hands‑on experience with industry‑grade data pipelines, automation scripts, and analytics dashboards. **Key Responsibilities** 1. Analyze the campaign intelligence workflow and identify automation opportunities. 2. Design data models and schemas to support real‑time reporting. 3. Develop end‑to‑end pipelines using Python, SQL, and cloud services. 4. Build interactive dashboards or visualisations for stakeholder consumption. 5. Write clean, modular code adhering to Dentsu’s coding standards. 6. Participate in regular checkpoint demos and incorporate feedback. 7. Document solution architecture, data flow, and deployment steps. 8. Collaborate with cross‑functional teams including media planners, data scientists, and product managers. 9. Conduct testing, performance tuning, and debugging of the prototype. 10. Present the final solution to senior leadership at the end of the build phase. **Tech Stack**: Python, Pandas, SQL, PostgreSQL/MySQL, AWS (S3, Lambda, Glue), Tableau/PowerBI, Git, Docker. **Growth Path**: Interns who excel may receive a full‑time offer as Automation Intern, Data Intern, or Tech Tools Intern, with clear progression to Analyst, Associate, and Manager roles within Dentsu’s technology practice. **Why Join**: Working at Dentsu provides exposure to world‑class advertising campaigns, mentorship from industry veterans, and the chance to solve problems that impact millions of consumers. The hackathon format accelerates learning, offers a tangible portfolio piece, and opens doors to a rewarding career in ad‑tech. Overall, this hackathon is not just a competition—it is a gateway to a structured internship that blends creativity with technical rigor, positioning participants for long‑term success in the fast‑evolving digital marketing ecosystem.