Amazon is one of the world’s largest e‑commerce and cloud‑computing companies, operating in more than 20 countries and employing over a million people globally. In India, Amazon has built a robust marketplace that connects millions of buyers with sellers across categories ranging from electronics to groceries. The company’s relentless focus on customer obsession, innovation, and operational excellence has made it a preferred employer for fresh graduates looking to start a high‑impact career. The Seller Support On‑boarding Associate (SPS Associate, ASSR) is a critical front‑line role that bridges Amazon’s platform with its third‑party sellers on Amazon.in. As an onboarding specialist, you will guide new sellers through the registration process, help them list products, set up their virtual stores (Apni Dukan), and ensure they are equipped to run a successful business on the marketplace. The role is heavily phone‑ and email‑based, requiring clear communication in both English and Hindi, and a strong sense of ownership to resolve issues quickly while adhering to internal service level agreements. Key responsibilities include: 1. Act as the primary point of contact for new sellers, providing step‑by‑step assistance to complete the onboarding workflow. 2. Resolve seller queries via phone and email, escalating complex issues to relevant internal teams such as Payments, Merchant Investigations, or Customer Service. 3. Identify recurring system or process bottlenecks and propose improvements to enhance the seller experience. 4. Create and maintain internal documentation, FAQs, and training material for sellers and fellow associates. 5. Meet and exceed performance metrics such as quality score, productivity, first‑contact resolution, and attendance. 6. Work flexible 24/7 shifts, including weekends and holidays, to support sellers across different time zones. 7. Collaborate with the ASSR Merchant Fulfilled Network (MFN) team to ensure smooth transition from onboarding to active selling. 8. Provide feedback to product and engineering teams on seller‑facing tools and features. 9. Conduct periodic training sessions for sellers on tools like Seller Central, inventory management, and advertising. 10. Maintain a positive, professional demeanor that reflects Amazon’s brand values. The technical stack for this role primarily involves Microsoft Office (Excel, Word, PowerPoint), internet browsers (Chrome, Firefox, Internet Explorer), and Amazon’s internal seller‑support platforms. Familiarity with basic data analysis and spreadsheet functions is essential. Career growth for an SPS Associate can lead to Senior Associate, Team Lead, Operations Manager, or specialized roles in Seller Performance, Marketplace Analytics, or Product Management. Amazon’s internal mobility program encourages continuous learning and offers numerous up‑skilling opportunities through internal courses and certifications. Why join Amazon? You will be part of a global leader that values customer obsession, offers a fast‑paced learning environment, and provides clear pathways for advancement. Fresh graduates gain exposure to large‑scale operations, develop strong communication and problem‑solving skills, and work alongside some of the brightest minds in the industry.