
Eligibility Criteria
Any graduate (B.Tech/B.E., B.Sc., B.Com, BA, etc.) with a strong academic record (minimum 60% aggregate). No active backlogs at the time of joining. Freshers from the 2023, 2024 or 2025 batch are eligible. Good command of English (both written and verbal) is essential. Preference will be given to candidates with exposure to digital marketing analytics, Excel automation, or any internship/project involving data analysis.

Job Description & Key Responsibilities
Cognizant is a global professional services company that helps clients transform their business, operating, and technology models for the digital era. With a presence in over 40 countries and a workforce of more than 300,000 professionals, Cognizant is known for its strong focus on innovation, sustainability, and employee development. The companyβs Indian operations, especially in technology hubs like Hyderabad, play a pivotal role in delivering analytics, cloud, and digital solutions to Fortune 500 clients across industries such as banking, healthcare, retail, and media.
The Reporting Analyst role is designed for fresh graduates who have a knack for turning raw data into actionable insights. Reporting Analysts work closely with the Customer Success and Service Operations teams to understand client needs, design intuitive dashboards, and automate reporting processes using Microsoft Excel and related technologies. The position offers exposure to realβworld digital marketing data, including Google AdWords and YouTube analytics, and provides a platform to develop strong business analytical capabilities while collaborating with international stakeholders.
**Key Responsibilities**
1. Extract and interpret dashboard requirements from client business statements.
2. Anticipate future reporting needs and propose enhancements or new visualizations.
3. Organize and prioritize requirements to build insightful, clientβfocused dashboards.
4. Implement advanced dataβgathering and analysis strategies to ensure data accuracy.
5. Manage and deliver client reports on a predefined schedule, meeting tight turnaround times.
6. Create conceptual prototypes and mockβups for stakeholder review.
7. Apply strategic business process modeling, traceability, and quality management techniques.
8. Build and automate Excel reports, leveraging VBA, App Script, or SQL where feasible.
9. Review peer reports for correctness and consistency.
10. Communicate progress clearly, set realistic expectations, and provide dataβdriven recommendations that align with client objectives.
**Tech Stack**: MS Excel (Advanced functions, VLOOKUP, Power Query), VBA, Google Apps Script, SQL basics, JavaScript (optional), Google AdWords/Youtube analytics tools, data visualization concepts.
**Growth Path**: Successful analysts can progress to Senior Analyst, Business Analyst, or Data Visualization Specialist roles, eventually moving into Project Management or Consulting tracks within Cognizantβs analytics practice.
**Why Join Cognizant?** Cognizant offers a structured learning environment, mentorship from seasoned professionals, and access to a global client base that accelerates skill development. The companyβs emphasis on continuous upskilling, certifications, and internal mobility ensures that fresh talent can carve a rewarding career path while contributing to highβimpact digital transformation projects.