Wipro Limited, a global leader in technology services and consulting, has been shaping digital transformation for more than seven decades. With a workforce of over 230,000 professionals across 65 countries, Wipro helps enterprises re‑imagine their businesses through a blend of consulting, design, engineering and operations capabilities. The company’s vision of "building a modern Wipro" focuses on sustainability, innovation and a purpose‑driven culture that empowers employees to reinvent themselves and the world around them. As a fresher‑friendly organization, Wipro invests heavily in learning platforms, mentorship programmes and clear career ladders, making it an attractive destination for recent graduates looking to launch a technology‑driven career. The role of Analyst L1 is an entry‑level position that sits at the intersection of business analysis and data analytics, primarily serving the media vertical. As an Analyst, you will work closely with senior consultants, product owners and domain experts to translate business requirements into actionable insights, build data‑driven reports, and support decision‑making processes. The position offers exposure to real‑world projects for leading media clients, enabling you to develop a strong foundation in analytical thinking, stakeholder management and technical execution. Key Responsibilities: 1. Gather and document business requirements from clients and internal stakeholders. 2. Perform data extraction, cleaning and transformation using SQL and Python. 3. Develop interactive dashboards and visualisations using PowerBI or Tableau. 4. Conduct exploratory data analysis to identify trends, patterns and opportunities. 5. Prepare concise business reports and presentations for senior management. 6. Collaborate with cross‑functional teams to ensure data quality and consistency. 7. Assist in the design of analytical models and predictive solutions for media campaigns. 8. Participate in client meetings, demos and requirement‑review sessions. 9. Support the testing and validation of analytical deliverables before deployment. 10. Continuously learn and adopt new tools, methodologies and industry best practices. Tech Stack: SQL, Python (pandas, numpy), Excel, PowerBI/Tableau, basic knowledge of cloud platforms (AWS/GCP), and familiarity with media analytics concepts. Growth Path: Successful analysts can progress to Senior Analyst, Consultant, and eventually to Manager or Business Lead roles within the analytics track. Wipro’s internal mobility program encourages lateral moves across domains, allowing you to broaden your expertise. Why Join Wipro? The company offers a structured onboarding program, access to world‑class learning resources, and a collaborative environment that values innovation. Freshers benefit from mentorship by seasoned professionals, exposure to global clients, and a clear roadmap for career advancement. Moreover, Wipro’s commitment to sustainability and social responsibility aligns with the aspirations of young talent seeking purpose‑driven work.