Business Analyst

Paytm, founded in 2010, has grown into India’s most trusted mobile payments and financial services platform. With over 500 million registered users and more than 25 million merchants, the company powers everyday transactions ranging from utility bill payments to online shopping. Its ecosystem spans payments, commerce, financial products, and advertising, making it a pivotal player in the country’s digital economy. Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology, and it continuously invests in data‑driven products to achieve that goal. The Paytm Ads division is the advertising arm of this massive ecosystem. Leveraging transaction signals from millions of daily users, Paytm Ads offers brands a unique ability to target highly relevant consumer cohorts across both online and offline touchpoints. The platform integrates with over 200 payment, commerce, and retail services, giving advertisers unparalleled reach and precision. As brands increasingly look for performance‑driven advertising, Paytm Ads is positioned to become a market leader in the Indian ad‑tech space. The role of Senior Manager – Product Analytics (listed as Business Analyst) is central to turning the wealth of data into actionable business outcomes. Reporting to the Head of Product, the incumbent will partner with product managers, data engineers, sales, and operations to surface insights that drive product enhancements, improve advertiser ROI, and accelerate growth. The position demands a blend of strong analytical rigor, storytelling ability, and a deep understanding of digital marketing metrics. Key Responsibilities: 1. Design, build, and maintain automated dashboards and BI reports for core product and revenue metrics. 2. Write complex, performance‑optimized SQL queries to extract insights from large‑scale datasets. 3. Conduct funnel analysis, retention studies, and feature‑adoption tracking to uncover growth levers. 4. Lead A/B testing, cohort analysis, and segmentation studies to evaluate product and campaign impact. 5. Monitor and optimize key digital marketing KPIs such as CAC, ROI, CTR, and conversion rates. 6. Translate ambiguous business questions into structured analytical frameworks and deliver clear recommendations. 7. Collaborate with data engineering to ensure data quality, pipeline reliability, and schema evolution. 8. Mentor junior analysts and foster a data‑first culture within the product team. 9. Stay abreast of industry trends in AdTech, MarTech, and analytics tools to continuously improve methodologies. 10. Present findings to senior leadership with compelling visualizations and narratives. Tech Stack & Tools: Advanced SQL (PostgreSQL/Presto), BI platforms (Superset, Tableau, Power BI, Looker), Python/R for statistical analysis, A/B testing frameworks, Google Ads & Meta Ads Manager, Git for version control, and cloud data warehouses (Snowflake/BigQuery). Growth Path: Successful analysts can progress to Product Analytics Lead, then to Head of Analytics or Product Management roles, with exposure to cross‑functional leadership and strategic decision‑making. Why Join Paytm Ads? You will work with a high‑performing, mission‑driven team that shapes the future of digital advertising in India. The role offers ownership, rapid decision‑making, and the chance to impact millions of users daily. Paytm’s inclusive culture, flexible work policies, and focus on continuous learning make it an ideal place for ambitious analysts to accelerate their careers.