Myntra, founded in 2007, started as a customization company and has grown into India’s leading fashion and lifestyle e‑commerce platform. With a blend of technology, design, and data‑driven decision making, the company now serves millions of customers across the country, offering a wide range of apparel, accessories and home décor. Its headquarters in Bangalore houses a vibrant mix of engineers, designers, marketers and analysts who work together to create a seamless shopping experience. The brand is known for its aggressive discount events, fast fashion turnover, and a culture that encourages experimentation and rapid execution. The organization prides itself on meritocracy, equal opportunity, and a collaborative spirit. Employees are empowered with the right tools and autonomy to innovate, and the company invests heavily in learning and development programs. Over the years, Myntra has received accolades for its technology stack, customer obsession, and employee satisfaction, making it a coveted destination for fresh talent looking to make an impact in the fashion tech space. **Role Summary** The Associate Demand Management role sits at the intersection of analytics, finance and business operations. The incumbent will monitor key performance indicators, work closely with the analytics and finance teams, and help shape pricing and discount strategies for top brands. By analysing revenue trends, inventory health and marketing effectiveness, the associate will provide actionable insights that drive profitability and customer loyalty. **Key Responsibilities** 1. Monitor and report on metrics such as revenue per unit, gross margin, conversion rate, AOV and customer acquisition cost. 2. Collaborate with the analytics team to evaluate the impact of marketing campaigns and suggest optimisation tactics. 3. Liaise with finance to ensure accurate P&L reporting for the assigned portfolio. 4. Reconcile discount allocations with brand partners and validate sale‑day funding. 5. Track competitor pricing and discounting on other portals to maintain parity and prevent churn. 6. Analyse inventory trends, stock cover and the effect of promotional initiatives on sales. 7. Influence cross‑functional stakeholders to meet project timelines and business goals. 8. Design and implement reporting processes for operational efficiency. 9. Conduct sales forecasting and trend analysis to support strategic planning. 10. Develop innovative analytical models that inform new pricing dimensions. **Tech Stack & Tools** SQL, Advanced Excel (pivot tables, macros), Tableau/PowerBI for visualisation, basic Python/R for data manipulation, and familiarity with ERP/CRM systems. **Growth Path** Successful associates can progress to Senior Analyst, Demand Management Lead, or move laterally into Product Analytics, Category Management or Finance roles, with clear mentorship and up‑skilling opportunities. **Why Join Myntra?** Myntra offers a fast‑paced environment where fresh ideas are welcomed, a competitive compensation package, exposure to large‑scale data sets, and the chance to influence the fashion choices of an entire nation. The company’s emphasis on learning, diversity and work‑life balance makes it an ideal launchpad for a career in data‑driven business strategy.