Paytm is India's leading mobile payments and financial services platform, founded in 2010 and now serving over half a billion Indians. The company pioneered QR‑code based payments, enabling merchants of all sizes to accept digital transactions instantly. Over the years Paytm has expanded into a full‑stack ecosystem that includes wallets, banking, wealth management, insurance, and a host of merchant solutions. Its mission is to bring the unbanked and under‑banked into the mainstream economy through technology, and it continues to invest heavily in offline user acquisition to deepen its footprint across the country. The role of Associate – User Growth (Market intelligence) sits within the Offline User Growth Team, a high‑energy group responsible for turning everyday foot‑traffic into active Paytm users. As a field‑focused professional, you will be the face of Paytm in local markets, identifying partnership opportunities, building relationships with merchants, colleges, community groups, and driving on‑ground campaigns that translate into new sign‑ups and transaction volume. This position offers a blend of market research, business development, and execution, making it ideal for candidates who enjoy interacting with people, spotting growth levers, and seeing the impact of their work in real time. Key Responsibilities: 1. Visit high‑footfall locations such as markets, shops, cafés, and retail outlets to scout growth opportunities. 2. Establish and nurture partnerships with regional and local brands, businesses, and institutions. 3. Develop corporate, college, and community collaborations that promote Paytm adoption. 4. Conduct on‑site merchant and customer interviews to gather market insights and feedback. 5. Design and execute localized user acquisition initiatives, brand visibility drives, and promotional events. 6. Support the rollout of merchant programmes, college activities, and community campaigns. 7. Coordinate with internal product, marketing, and operations teams to move identified opportunities from concept to closure. 8. Maintain detailed logs of visits, leads, partnership status, and campaign outcomes. 9. Analyze performance metrics and suggest iterative improvements for future initiatives. 10. Represent Paytm at local events, fairs, and networking sessions to enhance brand perception. Tech Stack & Tools: While the role is field‑centric, familiarity with CRM platforms (e.g., Salesforce, Zoho), basic data‑analysis tools (Excel, Google Sheets), and mobile reporting apps is essential. Knowledge of Paytm’s merchant onboarding portal and basic digital payment concepts will accelerate your effectiveness. Growth Path: Successful associates can progress to Senior Business Development Manager, Market Development Lead, or transition into product‑focused roles within Paytm’s ecosystem, benefiting from the company’s rapid internal mobility. Why Join Paytm? You will work at the forefront of India’s fintech revolution, gain exposure to a diverse set of stakeholders, and enjoy a performance‑driven culture that rewards initiative. The role offers a clear impact on the company’s bottom line, ample learning opportunities, and the chance to build a robust professional network across the nation.