Ernst & Young (EY) is one of the world’s leading professional services firms, operating in more than 150 countries with a workforce of over 300,000 people. In India, EY has built a strong reputation for delivering high‑impact consulting, assurance, tax and advisory services to a diverse client base ranging from start‑ups to Fortune 500 corporations. The firm’s culture is anchored on its purpose – building a better working world – and it invests heavily in technology, data analytics, and innovative thinking to help clients navigate complex business challenges. The role of GTM (Go‑to‑Market) Content Delivery Support Associate sits within the Clients & Industries function, specifically in the Demand Generation team. This team fuels pipeline growth by creating, curating, and delivering compelling content that resonates with target audiences across multiple channels. As an associate, you will be the operational backbone that ensures the right content reaches the right people at the right time, while also gaining exposure to cutting‑edge GenAI tools and EY’s proprietary content management platforms. Key responsibilities include: 1. Publish and update web pages using EY‑approved templates, ensuring visual consistency and brand compliance. 2. Optimize graphics and imagery for web delivery, selecting appropriate assets for each piece of content. 3. Perform bulk content migrations and updates across Adobe CMS, Workfront and SharePoint. 4. Review auto‑sanitized deliverables, correcting any formatting or metadata issues. 5. Execute content edit requests, file replacements, and metadata changes with precision. 6. Apply EY visual identity standards to deliver an intuitive user experience. 7. Leverage GenAI tools such as EYQ and Copilot to automate repetitive tasks and improve quality. 8. Communicate progress and blockers clearly with managers and cross‑functional teams. 9. Assist in testing new content management workflows and tools before release. 10. Contribute ideas for process improvements and knowledge‑base enhancements. Tech stack: Microsoft Office suite, Adobe CMS, Workfront, SharePoint, basic web technologies (HTML, CSS, JavaScript, jQuery, Python) and GenAI platforms (EYQ, Copilot). Growth path: Starting as an associate, high performers can progress to Content Delivery Specialist, then to Content Manager, and eventually to senior roles within EY’s Marketing & Communications or Digital Transformation streams. The exposure to global teams and cutting‑edge tools accelerates learning and opens doors to consulting, strategy, or technology tracks. Why join EY? EY offers a future‑focused learning environment, mentorship from industry leaders, and a flexible work culture that values inclusion and well‑being. As a fresher, you will gain hands‑on experience with enterprise‑grade content systems, develop a strong foundation in digital marketing, and be part of a brand that is synonymous with excellence and innovation.