Social Media Trainee

Swiggy, founded in 2014, has grown from a food‑delivery startup to one of India’s most valuable tech companies. Headquartered in Bengaluru, the platform now serves over 580 cities, offering food delivery, quick‑commerce through Instamart, and same‑day parcel services via Swiggy Genie. The company’s culture is built around speed, data‑driven decision making, and a relentless focus on customer delight.

Employees enjoy a vibrant environment where ideas are tested quickly, and high performers are rewarded with rapid career growth and learning opportunities.

The Social Media Trainee role is a full‑time position within the Instamart social media team. It is designed for fresh graduates or early‑career professionals who can commit to at least six months. The trainee will work closely with agency partners, internal creative teams, and influencer networks to keep Swiggy’s social presence fresh, engaging, and on‑trend.

This is a hands‑on role that blends project coordination, content creation, and strategic execution, offering a solid foundation for a future career in digital marketing.

Key Responsibilities

• Maintain and update the social media content calendar in collaboration with agency partners.
• Review creative briefs, monitor timelines, and ensure deliverables meet quality standards.
• Execute amplification projects for larger campaigns, coordinating with agencies for media spend and reach.
• Draft influencer briefs, shortlist suitable creators, and oversee end‑to‑end campaign execution.
• Spot emerging trends on platforms like Instagram, TikTok, and X, and propose quick‑turn ideas to capitalize on them.
• Write and edit copy for posts, stories, reels, and influencer captions, ensuring brand voice consistency.
• Liaise with internal stakeholders to align social initiatives with broader marketing objectives.
• Track performance metrics (engagement, reach, conversion) and prepare weekly reports for senior leadership.
• Assist in brainstorming sessions, contributing fresh ideas for contests, giveaways, and user‑generated content.
• Support ad‑hoc tasks such as community management, crisis response, and competitor analysis.

Tech Stack & Tools: The role primarily uses social media management platforms (Hootsuite, Sprinklr), collaboration tools (Slack, Trello, Google Workspace), basic graphic design tools (Canva, Adobe Photoshop), and analytics dashboards (Google Analytics, Meta Business Suite). Familiarity with Excel for reporting is also beneficial.

Growth Path: Successful trainees can progress to Social Media Executive, then to Content Marketing Manager, and eventually to Senior Manager or Head of Digital Marketing, depending on performance and skill development.

Why Join Swiggy? Swiggy offers a fast‑paced, high‑impact environment where every post can influence millions of users. The company invests heavily in employee learning, provides exposure to industry‑leading agencies, and rewards creativity with clear promotion tracks.

If you love memes, trends, and the thrill of seeing your content go viral, Swiggy’s Instamart social team is the perfect launchpad for your digital career.