Sutherland is a global digital transformation leader with more than 39 years of experience helping brands deliver seamless, friction‑free experiences to their customers and employees. The company blends human insight, design‑thinking, robotic process automation, conversational AI and cloud‑based platforms to create end‑to‑end solutions that are predictive, instantaneous and highly personalized. With a presence in over 20 countries, Sutherland has built a reputation for investing heavily in emerging technologies and upskilling its workforce, making it an attractive destination for fresh talent looking to start a career in the future of work. The role of a New Campus Associate (Consultant) is designed for fresh graduates who are eager to dive into the world of customer experience management. As a front‑line representative, you will interact with customers across multiple channels – voice, email, chat and social media – to resolve queries, troubleshoot issues, and ensure a delightful experience that aligns with Sutherland’s "One Sutherland" philosophy. The position offers a structured learning curve, exposure to industry‑standard tools, and a clear path toward senior advisory or team‑lead roles within the contact‑center ecosystem. **Key Responsibilities** 1. Respond to customer inquiries via email, chat, and social media with accuracy and empathy. 2. Achieve and maintain contact‑center metrics such as SLA adherence, CSAT scores, and productivity targets. 3. Follow data‑security and non‑disclosure policies while handling sensitive information. 4. Complete mandatory up‑skilling modules and e‑learning courses to stay current with product knowledge. 5. Participate in coaching sessions and implement feedback for continuous improvement. 6. Maintain 100% schedule adherence and zero absenteeism, contributing to reduced program shrinkage. 7. Document interactions and resolutions in the CRM system for future reference. 8. Collaborate with cross‑functional teams to escalate complex issues when required. 9. Provide insights from customer interactions to help improve processes and service offerings. 10. Adhere to shift timings, including night shifts, as per business requirements. **Tech Stack & Tools**: The role primarily uses CRM platforms (e.g., Salesforce, ServiceNow), ticketing tools, chat applications, and basic office productivity software. Familiarity with AI‑enabled chatbots and analytics dashboards is a plus. **Growth Path**: Starting as an Associate, high performers can progress to Senior Associate, Team Lead, Operations Manager, or specialize in areas like Quality Assurance, Process Improvement, or Automation. **Why Join Sutherland?** The company offers a vibrant learning environment, global exposure, and a clear career trajectory. Freshers benefit from structured training, mentorship, and the chance to work with cutting‑edge automation technologies that are shaping the future of customer service. Additionally, cab facilities, a collaborative culture, and a focus on work‑life balance make it an appealing first‑job destination.